{"id":269854,"date":"2025-04-07T08:31:09","date_gmt":"2025-04-07T15:31:09","guid":{"rendered":"https:\/\/livemusicblog.com\/?p=269854"},"modified":"2025-04-23T06:50:13","modified_gmt":"2025-04-23T13:50:13","slug":"hybe-america-so-so-def-partnership-jermaine-dupri","status":"publish","type":"post","link":"https:\/\/livemusicblog.com\/music-business-news\/music-distribution\/hybe-america-so-so-def-partnership-jermaine-dupri\/","title":{"rendered":"HYBE America Announces Distribution Partnership With Jermaine Dupri\u2019s Iconic So So Def Recordings"},"content":{"rendered":"\n<p>HYBE America is proud to announce a new distribution partnership with&nbsp;So So Def Recordings, the legendary label founded by Grammy\u00ae-winning producer,&nbsp;Songwriters Hall of Famer, and cultural architect&nbsp;Jermaine Dupri. The partnership marks a deeply personal full-circle moment for&nbsp;Scooter Braun, CEO of HYBE America, who began his career under Dupri\u2019s mentorship at So So Def.<\/p>\n\n\n\n<p>\u201cEverything I learned about the music business started with Jermaine,\u201d&nbsp;said Braun.&nbsp;\u201cHe gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close \u2014 and now, years later, it\u2019s an honor to return to where it all began and stand beside him as a partner.\u201d<\/p>\n\n\n\n<p>The deal gives So So Def access to HYBE America\u2019s full distribution and marketing infrastructure, empowering the label to reintroduce its powerful catalog and launch new artists, such as DVSN and more, with a modern global reach. With a legacy that helped shape the sound of the \u201990s and early 2000s, So So Def is responsible for launching&nbsp;and producing&nbsp;some of the most iconic artists of the last three decades \u2014 including Usher, Mariah Carey,&nbsp;Janet Jackson,&nbsp;Nelly, Bow Wow, Da Brat, Jagged Edge, Xscape, and most recently the&nbsp;Grammy\u00ae-winning&nbsp;viral sensation Muni Long.&nbsp;<\/p>\n\n\n\n<p>\u201cThis isn\u2019t just a <a href=\"https:\/\/livemusicblog.com\/news\/tour-dates-business-casual-tour-with-chromeo-holy-ghost\/\">business<\/a> move \u2014 this is family,\u201d\u00a0said Jermaine Dupri.\u00a0\u201cWatching Scooter build what he has built has made me incredibly proud. He learned the game inside So So Def, and now he\u2019s in a position to open doors the way I once opened them for him. That\u2019s what legacy is about.\u201d<\/p>\n\n\n\n<p>From his early days as a 19-year old club promoter and marketing executive working under Dupri, Scooter Braun has become one of the most influential figures in music \u2014 discovering and managing some of the biggest artists in the world and now leading HYBE America in its mission to shape global culture. But despite the meteoric rise, Braun has never forgotten his roots.<\/p>\n\n\n\n<p>\u201cJermaine Dupri isn\u2019t just a legend \u2014 he\u2019s one of the greatest producers and executives of all time,\u201d&nbsp;Braun added.&nbsp;\u201cHe changed the sound of a generation. This deal is about giving him the modern tools and reach his legacy deserves, and making sure the next generation hears what the last one already knows: Jermaine Dupri is a giant.\u201d<\/p>\n\n\n\n<p>The announcement has already sparked excitement across the industry, with many calling the deal a symbol of loyalty, longevity, and the power of paying it forward in an industry that lacks such stories.<\/p>\n\n\n\n<p>So So Def and HYBE America are expected to begin rolling out new music under the deal in the coming months, including both legacy releases and brand-new signings, such as DVSN.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-jermaine-dupri\">About Jermaine Dupri<\/h3>\n\n\n\n<p><a href=\"https:\/\/bodzml7ab.cc.rs6.net\/tn.jsp?f=001Ryo1aQR8bAXbYSSGca5J9jrcPOXIt_tszpSeBAXXE8_ZLP-DhBhS3TeviWsnvn_363G5QG1kKX8_6LmMWtNF4fSIrHJf1iVXtiwrTH-7ufaMTQ1ELWwdDC8WfwX3dMMj2L4ttKjh6Ve4uNEArtGB1JxkqlD8Z_ZUJrjhDwXt6G6gxXSxIm2z-urWfQCpXExH&amp;c=1hmcMz53sSkCI4pfNqsxNn2kpLssf0YF2AFcmCsIHcHKh1lYkiRisA==&amp;ch=CzKy2h7qas-7-3lQwQeow8jrxzJYKi2grUvIztJ1bdGH_HzXkz_tcw==\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Youtube<\/a>\u00a0|\u00a0<a href=\"https:\/\/bodzml7ab.cc.rs6.net\/tn.jsp?f=001Ryo1aQR8bAXbYSSGca5J9jrcPOXIt_tszpSeBAXXE8_ZLP-DhBhS3TeviWsnvn_38QgvLuRA7QABufNal3dM3p1PrVpIsm6g8soxnvspC_RJdwmAt2GAL_3hXImUKmsQjC5_y1FaYoP6NMWQL5v5J-ZfskDyDf7lS2778iwldcbABP6nxrmmpA==&amp;c=1hmcMz53sSkCI4pfNqsxNn2kpLssf0YF2AFcmCsIHcHKh1lYkiRisA==&amp;ch=CzKy2h7qas-7-3lQwQeow8jrxzJYKi2grUvIztJ1bdGH_HzXkz_tcw==\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/bodzml7ab.cc.rs6.net\/tn.jsp?f=001Ryo1aQR8bAXbYSSGca5J9jrcPOXIt_tszpSeBAXXE8_ZLP-DhBhS3TeviWsnvn_3o28aFbNdNUK6wOeJu2ZumbJganzWBxamuBGCzpVi_oPQb2AYauGtCTfSPmcofg8pNntQIXxKHSp3fviAx8SgLLxgzI7T4zOX&amp;c=1hmcMz53sSkCI4pfNqsxNn2kpLssf0YF2AFcmCsIHcHKh1lYkiRisA==&amp;ch=CzKy2h7qas-7-3lQwQeow8jrxzJYKi2grUvIztJ1bdGH_HzXkz_tcw==\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter<\/a><\/p>\n\n\n\n<p>Jermaine Dupri, a member of the Songwriters Hall of Fame, is one of the most successful producers in the music industry. He has established a prolific career as a hip-hop artist, award-winning producer, songwriter, author, DJ, and Chairman and Founder of So So Def, which he created in 1993.<\/p>\n\n\n\n<p>Rather than impacting only one lane, Jermaine Dupri has changed the course of R&amp;B, hip-hop, and pop throughout an illustrious career earmarked by some of the most recognizable hits of all-time. The GRAMMY\u00ae Award-winning iconic songwriter, producer, rapper, artist, entrepreneur, and philanthropist has powered game-changing and chart-breaking smashes such as Mariah Carey\u2019s 6x-platinum \u201cWe Belong Together,\u201d Usher\u2019s 3x-platinum \u201cNice &amp; Slow,\u201d Xscape\u2019s platinum \u201cJust Kickin\u2019 It,\u201d his own \u201cMoney Ain\u2019t A Thang\u201d [feat. JAY-Z], and countless others. \u201cWe Belong Together\u201d not only toppled the&nbsp;Billboard&nbsp;Hot 100 for the year, but it also emerged as&nbsp;\u201cthe song of the decade\u201d&nbsp;and&nbsp;\u201cfifteenth most popular song of all-time,\u201d&nbsp;according to&nbsp;Billboard. It took home&nbsp;\u201cBest R&amp;B Song\u201d&nbsp;and&nbsp;\u201cBest Female R&amp;B Vocal Performance\u201d&nbsp;at the 2006 GRAMMY\u00ae Awards.&nbsp;Additionally, Usher\u2019s \u201cConfessions Part II\u201d recently topped&nbsp;Rolling Stone\u2019s 100 Greatest R&amp;B Songs of the 21<sup>st<\/sup>&nbsp;Century&nbsp;coming in at number 1.<\/p>\n\n\n\n<p>At the helm of So So Def Recordings as Founder, he has built a catalog of classic albums,&nbsp;including&nbsp;Da Brat\u2019s &#8211;&nbsp;the first solo female rapper to go platinum &#8211; debut and historic&nbsp;album&nbsp;Funkdafied;&nbsp;Jagged Edge\u2019s double-platinum&nbsp;J.E. Heartbreak; Anthony Hamilton\u2019s platinum&nbsp;Comin\u2019 From Where I\u2019m From; and more. Simultaneously, he has launched JD\u2019s Vegan as a mega-popular plant-based ice cream alternative available in major retailers such as Walmart. Plus, he notably stands out as the second rapper inducted into the Songwriters Hall of Fame\u00ae following JAY-Z. Meanwhile, the GRAMMY\u00ae Museum paid homage to JD and So So Def with a dedicated exhibit entitled&nbsp;Jermaine Dupri &amp; So So Def, 25 Years Of Elevating Culture. He has also appeared on-screen in the Aretha Franklin movie&nbsp;Respect,&nbsp;Hip-Hop Family Christmas, and&nbsp;Step Up. His ability to stay connected to the cultural zeigiest is why he continues to remain relevant and develop new talent which is evident with the recent success of Ari Lennox\u2019s \u201cPressure\u201d becoming her highest charting solo single and Muni Long\u2019s GRAMMY\u00ae-winning global and viral smash \u201cMade for Me.\u201d Speaking to his presence,&nbsp;Variety&nbsp;attested,&nbsp;\u201cWhat isn\u2019t recognized enough is his undeniable influence on the current cultural climate.\u201d&nbsp;However, he never stops setting the pace for the entire game to follow.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-so-so-def\">About So So Def:<\/h3>\n\n\n\n<p>So So Def houses over three decades of influential smashes, casting a long&nbsp;shadow over Hip-Hop, R&amp;B, and Pop, and powering the careers of&nbsp;history-making superstars. Founded by Jermaine Dupri, in 1993, the label\u2019s commitment to artist development and innovation set a precedent throughout the game for countless independent-minded entrepreneurs to eventually follow. Dupri launched So So Def with the seminal debut from game-changing R&amp;B girl group Xscape,&nbsp;Hummin\u2019 Comin\u2019 At \u2018Cha. The album notably went platinum and spawned the definitive \u201cJust Kickin\u2019 It.\u201d Emerging as an arena force, the quartet dropped the platinum&nbsp;Off The Hook&nbsp;[1995] and platinum&nbsp;Traces Of My Lipstick&nbsp;[1998].&nbsp;Along the way, So So Def surpassed numerous benchmarks. The label debuted Da Brat\u2019s debut LP,&nbsp;Funkdafied, enshrining her as&nbsp;\u201cthe first female solo rapper to go platinum.\u201d&nbsp;After signing Jagged Edge, So So Def released the group\u2019s double-platinum&nbsp;J.E. Heartbreak&nbsp;[1999], platinum&nbsp;Jagged Little Thrill&nbsp;[2001], and gold&nbsp;Hard&nbsp;[2003]. Additionally, it ignited the career of 17-time GRAMMY\u00ae Award nominee Anthony Hamilton with the platinum&nbsp;Comin\u2019 from Where I\u2019m From&nbsp;[2003] and gold&nbsp;Ain\u2019t Nobody Worryin\u2019&nbsp;[2005]. In September 2005, Dupri became the first person to produce the Top 3 singles on the US R&amp;B chart by way of Mariah Carey\u2019s \u201cWe Belong Together\u201d and \u201cShake It Off,\u201d and Bow Wow\u2019s \u201cLet Me Hold You.\u201d&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-hybe-america\">About HYBE America <\/h3>\n\n\n\n<p>HYBE AMERICA is a diversified entertainment and media company at the intersection of music, film, television, technology, brands, culture and social good. HYBE AMERICA is a subsidiary of HYBE Corporation (HYBE) and is comprised of SB Projects, Quality Control Media Holdings, Big Machine Label Group, and Ithaca Holdings. HYBE Corp. is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. With offices based in Korea, Japan, the US, and Mexico, HYBE is bringing innovative change throughout the global music industry.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-hybe\">About HYBE<\/h3>\n\n\n\n<p>HYBE Corp. (HYBE), rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been expanding its multi-label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, YX LABELS, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group and Quality Control. In addition to the label business, HYBE established an integrated structure with its solution business that creates concert, video content, game, original story and retail, as well as a platform business through Weverse, a global fandom platform. Composed of its global offices based in Korea, Japan, the US, and Mexico, the company works towards bringing innovative change throughout the global music industry.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"HYBE America has partnered with So So Def Recordings, founded by Jermaine Dupri, to expand the label\u2019s global reach, reintroduce its iconic catalog, and launch new artists like DVSN, marking a full-circle moment for CEO Scooter Braun.","protected":false},"author":668,"featured_media":269855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-two-column.php","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[14122],"tags":[14011,14012,14013],"department":[13825],"class_list":["post-269854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-distribution","tag-hybe-america","tag-jermaine-dupri","tag-so-so-def-recordings","department-music-business-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.8) - 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