Kevian Kraemer Gets Vulnerable with “Forever”
Indie pop artist Kevian Kraemer releases his emotionally charged new single "Forever," capturing the raw heartbreak of a fading relationship, now available everywhere via Atlantic Records.
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Editorial Dept.
Breakout indie pop artist Kevian Kraemer returns today with his latest single, “Forever,” available everywhere now via Atlantic Records HERE. Written just prior to the end of a year-and-a-half-long relationship, “Forever” captures what the 18-year-old Los Angeles-based singer-songwriter, producer, and multi-instrumentalist never said but always felt – a blend of raw, unfiltered emotion, paired with the inevitable heartbreak you see coming but can’t prevent. An official visual, shot along New York’s Rockaway Beach and mirroring the song’s reflective mood, premieres today on YouTube at 12pm PT / 3pm ET.
“This song’s pretty fucked up to be honest,” says Kraemer. “I wrote this song a month before my relationship of a year and a half ended because I felt it dying but I didn’t know who to tell. This girl and I grew up together from 16 to 18 and we’ve seen each other change throughout that and have done so much together; with that said I didn’t actually like who she turned into, or maybe she was really that way all along I don’t know. The lyrics in this song are the words that I never told her but I wish she heard.”
Produced by SameSame (a.k.a. Blake Mares and Rob Cohen, known for their work with Portugal. The Man, Cage the Elephant, Beyoncé, Rihanna, Shawn Mendes, Young the Giant, and more), “Forever” continues a banner year for Kraemer following last month’s release of “Don’t You Dare.” The latter became an immediate fan favorite thanks in part to a string of posts across Kraemer’s popular social media, and was accompanied by an official music video directed by Jack Alexander Cohen.
2024 saw Kraemer exploring the complexities of modern dating with the invigorating “Dopamine,” which was accompanied by an official lyric video. It also marked the release of his debut EP, Seventeen, which featured his breakthrough hit single, “Attention.” The track quickly gained traction, amassing over 10 million global streams and counting. Following its success, Kraemer released a tender acoustic rendition, “Attention (Stripped),” which was paired with a stripped-down official video that showcased the unfettered emotion behind the song.
With undeniable talent and authentic lyricism, “Forever” is only just the beginning for Kraemer.
About Kevian Kraemer:
Carried by breezy waves of live instrumentation, buoyant production, and instantly infectious choruses, Kevian Kraemer’s music sounds a lot like an endless summer. His bright mix of alternative, indie, and pop alternates between the kind of excitement usually brought on by June’s final school bell, sparks of energy perfect for a July night sky, and a fleeting longing typically reserved for August’s last days. Growing up in New Jersey, music surrounded him from every angle. As a kid, Kevian spent busy days on the soccer field, wrestling and surfing. Taking drum lessons at Lakehouse Music Academy in Asbury Park, NJ, he recognized his calling. His arsenal expanded to include piano, saxophone, bass, and ukulele. In high school, he finally opted to write and record original tunes of his own on GarageBand. He initially gained traction with “Rug,” “Sweater,” and “Buddy.” In 2024, a snippet of “Fly” went viral on TikTok leading to nearly 2 million global streams. He served up his debut Seventeen EP during the summer which yielded the standout “Attention,” and has generated 10M million global streams. Now, with “Forever”, the 18-year-old singer, songwriter, and multi-instrumentalist captivates with an undeniable and unshakable style of his own.
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